Total Spend
—
All channels
Total Leads
—
All visible rooftops
Cost Per Lead
—
Meta avg CPL
Impressions
—
Meta reach
Clicks
—
Meta clicks
CTR
—
Click-through rate
Leads by Rooftop
LiveSpend by Rooftop
LiveChannel Status
—Meta Ads
Live — connected
Loading…
Google Ads
Pending approval
Search, Display, Performance Max
StackAdapt
Checking…
Programmatic Display · Video · Retargeting
Calls / CDR (Teli)
Pending API integration
Speed-to-lead, call tracking, CDRs
Data freshness: Meta Ads API · Last refresh — · Auto-refreshes every 5 minutes
Meta Spend
—
Visible rooftops
Meta Leads
—
All campaigns
Meta CPL
—
Cost per lead
Impressions
—
Total served
Clicks
—
Link clicks
CTR
—
Click-through rate
Meta Ads — By Rooftop
Live| Rooftop | Spend | Impressions | Clicks | Leads | CPL | CTR |
|---|
Source: Meta Ads API · Live data
Weekly Leads Trend
Source: Meta Ads API
CPL by Rooftop
Lower is better
Ad Creative Performance
Live| Campaign | Ad Set | Ad Name | Spend | Impr. | Clicks | Leads | CPL | CTR |
|---|
Source: Meta Ads API · Ad level · Sorted by leads desc
Google Ads — Pending API Approval
Developer token awaiting Basic access approval (1–3 business days)
- MCC 820-179-0444 configured for all rooftops
- Will auto-populate once developer token is approved
- Rooftop breakdown, campaign table, and KPIs ready to render
All accounts configured. Data will appear automatically once Google approves the token.
Spend
—
Gross billed
Impressions
—
Clicks
—
CTR
—
eCPM
—
CPC
—
Conversions
—
StackAdapt — By Advertiser
Live| Advertiser | Spend | Impressions | Clicks | CTR | eCPM | CPC | Conversions |
|---|
StackAdapt — By Campaign
Live| Campaign | Spend | Impressions | Clicks | CTR | eCPM | CPC | Conversions |
|---|
Source: StackAdapt GraphQL API · Advertiser 94167 · Spend = gross billed
eLead CRM Data: Lead Source Stats export · March 26, 2026. Full eLead API integration with real-time data is in progress — this tab will update automatically once connected.
Total eLead Leads (All Channels)
10,434
Showroom + Phone + FB + Internet
Showroom Close Rate
64.74%
1,344 of 2,077 sold
Benchmark channel
Phone Close Rate
14.98%
399 of 2,664 sold
Facebook Close Rate
7.69%
92 of 1,209 sold
Internet (LeadGoGo) Rate
0.30%
11 of 4,484 sold
Critical — needs attention
Avg Gross — FB Leads
$6,144
Highest of digital channels
Speed-to-Lead Status
EstimatedEstimated Contact Rate Within 1 Hour
~20%
~91 of 458 routed leads contacted within 1hr
Industry Benchmark: 78% contact within 5 min
Good Practice: 60%+ contact within 1 hour
Current AVG: ~20% within 1 hour (estimated)
Good Practice: 60%+ contact within 1 hour
Current AVG: ~20% within 1 hour (estimated)
Lead Volume by Channel
Mar 2026Source: eLead CRM · Lead Source Stats · March 2026
Lead Sources — Close Rate Ranking
Mar 2026| Lead Source | Leads | Sold | Close Rate | Avg Gross | Assessment |
|---|---|---|---|---|---|
| Bids Publications | 9 | 7 | 77.78% | $36,798 | Hidden Gem |
| Personal Marketing | 263 | 63 | 23.95% | $3,853 | Strong |
| Referral (Phone) | 639 | 135 | 21.16% | $3,390 | Strong |
| Walk-In | 591 | 121 | 20.51% | $3,474 | Strong |
| Facebook (Phone) | 561 | 85 | 15.15% | $3,102 | Good |
| Previous Buyer | 968 | 118 | 12.19% | $3,419 | Good |
| Campaign (Facebook - Forms) | 1,209 | 92 | 7.69% | $6,144 | Needs Nurture |
| LeadGoGo (Internet) | 3,983 | 4 | 0.12% | $6,845 | CRITICAL |
Source: eLead CRM · Lead Source Stats · March 26, 2026 export
Close Rate by Channel — Visual Comparison
Mar 2026Attribution Methodology: Meta spend/lead data from live API. Revenue attributed using eLead CRM Facebook channel close rate (7.69%) × $6,144 avg gross. LeadGoGo flat fee = $4,056/month. Referral/walk-in = $0 media cost.
Attribution by Brand / Rooftop
Mar 2026Ford Kennedy
Meta Spend$7,342
Leads198
CPL$37.08
Est. Sales (7.69%)~15
Est. Revenue~$92,160
ROAS12.6×
VW Kennedy
Meta Spend$2,394
Leads97
CPL$24.69
Est. Sales (7.69%)~7
Est. Revenue~$43,008
ROAS18.0×
SJ Lincoln
Meta Spend$1,738
Leads48
CPL$36.20
Est. Sales (7.69%)~4
Est. Revenue~$24,576
ROAS14.1×
SJ Usados
Meta Spend$1,649
Leads78
CPL$21.14
Est. Sales (7.69%)~6
Est. Revenue~$36,864
ROAS22.4×
Guayama Usados
Meta Spend$1,638
Leads118
CPL$13.88
Est. Sales (7.69%)~9
Est. Revenue~$55,296
ROAS33.8×
Hormigueros Usados
Meta Spend$1,462
Leads26
CPL$56.23
Est. Sales (7.69%)~2
Est. Revenue~$12,288
ROAS8.4×
Hino Trucks
Meta Spend$147
Leads7
CPL$21.02
Est. SalesTBD
Est. RevenueTracking
ROASAB Test
Source: Meta Ads API (spend/leads) · eLead CRM 7.69% FB close rate · $6,144 avg gross — March 2026
Spend vs Leads by Rooftop
ROAS by Rooftop
Estimated ROAS · 7.69% close rate · $6,144 avg gross
ROI Callouts — Best and Worst
Worst ROI
LeadGoGo — Digital Lead Vendor
$1,014 per close · 0.12% rate
$4,056/month flat fee · 3,983+ leads · only 4 attributable sales. Leads show high gross ($6,845 avg) but near-zero conversion, indicating a lead quality or follow-up process failure.
Best Free Channel
Referrals — $0 Media Cost
21.16% close · 135 of 639 leads sold
Closes at 21.16% with zero media spend. A $200 referral bonus per referral = $945/sale — less than LeadGoGo at 175× the close rate.
Best Gross
Bids Publications
$36,798 avg gross · 77.78% close
7 of 9 leads closed at $36,798 avg gross — 6× the Facebook average. Zero cost data on file. A dedicated pipeline for these ultra-high-intent buyers is the highest-ROI opportunity in the group.
Calls / CDR — Teli Integration
In ProgressCall Tracking & CDR Integration
Status: Teli Developer Account Ready — API Connection In Progress
- Teli CDRs endpoint: inbound/outbound call log, duration, agent, from/to numbers
- Speed-to-lead: time from lead created → first call attempt
- Call recording transcription: what was said, outcome logged
- Appointment set / show confirmation from call notes
- Webhook push: real-time call events → avg-dm-router worker
Once connected: full attribution chain — Ad Spend → Lead Created → First Call Time → Outcome → Deal/No Deal — broken out by rooftop and salesperson.
Total Calls
—
Awaiting Teli API
Avg Call Duration
—
All rooftops
Answered %
—
Pick-up rate
Missed Calls
—
Needs callback
Speed-to-Lead
—
Avg min to first call
Appts Set
—
From calls
Speed-to-Lead by Rooftop
PendingAwaiting Teli CDR API connection
Call Volume by Agent
PendingAwaiting Teli CDR API connection
Recommendations: Based on March 2026 Meta API data, eLead CRM Lead Source Stats, and operational observations. Priority and impact estimates are Paumar Consulting assessments.
Priority Action Plan — March 2026
Prepared by Paumar Consulting| Priority | Action | Data Basis | Expected Impact | Timeline |
|---|---|---|---|---|
| CRITICAL | Implement Speed-to-Lead AI — Automated SMS/Email Response No response protocol exists. ~20% of leads contacted within 1hr. Leads go cold in minutes, not hours. |
20% contact rate est. · Industry: 78% in 5 min | +40–50% contact rate → +15–20 additional sales/mo | 2–4 weeks |
| CRITICAL | Eliminate or Restructure LeadGoGo Program $4,056/mo · 3,983+ leads · only 4 sales · $1,014 cost per close · 0.12% conversion |
eLead CRM · Internet: 4,484 leads, 11 sold | Redirect $4,056/mo to Meta → est. +142 leads/mo at avg CPL | Immediate |
| HIGH | Assign Dedicated Fleet Sales Representative No dedicated fleet contact in CRM. Commercial/Hino buyers need specialized B2B pipeline handling. |
Hino: AB testing · 7 leads/mo | Fleet deals 3–5× higher gross. 2–3/mo = $30K–$60K+ incremental | 30 days |
| HIGH | Launch Structured Referral Incentive Program Referrals close 21.16% with zero media cost. No formal referral program exists to scale it. |
Referral: 639 leads · 135 sold · $3,390 avg gross | 2× referral volume = +135 leads → +29 sales → ~$98K at $0 media | 60 days |
| MEDIUM | Create Bids Publications Dedicated Pipeline 77.78% close · $36,798 avg gross. Currently no dedicated process for these ultra-high-intent leads. |
eLead CRM · 7 of 9 Bids leads sold | 10× lead volume = 56 sales/mo at $36K avg = $2M+ gross potential | 60–90 days |
| MEDIUM | Shift Hormigueros Budget to Guayama Playbook Hormigueros CPL $56.23 vs Guayama $13.88. Guayama uses Lead Form + Click-to-Call dual structure. |
Meta API: Hormigueros $56.23 CPL · Guayama $13.88 | Match Guayama CPL = +70 leads/mo at same $1,462 budget | 30 days |
| MEDIUM | Shift FB Budget Toward Click-to-Call Campaigns FB Phone closes 15.15% vs Forms 7.69% — nearly 2× conversion rate. |
eLead: FB Phone 85 sold · Forms 92 sold at half the rate | 50% of form budget → CTC = est. +35–40% more sales per dollar | 2–3 weeks |
| STRATEGIC | Build Previous Buyer Reactivation Program 968 previous buyer leads · 118 sold · 12.19% close. Database grows monthly — underleveraged asset. |
eLead: 968 previous buyers · $3,419 avg gross | 6–12 month repurchase cycle = 200+ deals/yr from existing customers | 90 days |
Combined Impact Projection (90-Day)
Speed-to-Lead Fix
+20
Additional sales/month
~$123K incremental gross
LeadGoGo Reallocation
+142
Additional leads/month
$4,056 redirected to Meta
Referral Program
+29
Additional sales/month
~$98K incremental gross
Hormigueros Fix
+70
Additional leads/month
Same budget, lower CPL
Bids Publications Pipeline
$36,798
Avg gross per deal
Highest-value opportunity
Total 90-Day Potential
$300K+
Incremental gross revenue
Conservative estimate
What Paumar Needs from AVG to Execute
Data Access
eLead CRM API Credentials
Full API access enables real-time lead routing, speed-to-lead measurement, and automated reporting. Currently working from manual exports only.
Operational
LeadGoGo Contract Review
Need contract terms, cancellation clauses, and SLAs before recommending termination. If auto-renewal is upcoming, act immediately.
Data Access
Bids Publications Contact & Cost Info
No cost data available. Understanding fee structure and lead volume potential is critical to scoping this as a scalable channel.
Go-Forward
Sales Floor Process Documentation
Need to map the current lead assignment and follow-up process per rooftop to design a Speed-to-Lead workflow that integrates with eLead.