Total Spend
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All channels
Total Leads
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All visible rooftops
Cost Per Lead
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Meta avg CPL
Impressions
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Meta reach
Clicks
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Meta clicks
CTR
—
Click-through rate
Leads by Rooftop
LiveSpend by Rooftop
LiveChannel Status
—Meta Ads
Live — connected
Loading…
Google Ads
Pending approval
Search, Display, Performance Max
StackAdapt
Checking…
Programmatic Display · Video · Retargeting
Calls / CDR (Teli)
Pending API integration
Speed-to-lead, call tracking, CDRs
Data freshness: Meta Ads API · Last refresh — · Auto-refreshes every 5 minutes
Meta Spend
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Visible rooftops
Meta Leads
—
All campaigns
Meta CPL
—
Cost per lead
Impressions
—
Total served
Clicks
—
Link clicks
CTR
—
Click-through rate
Meta Ads — By Rooftop
Live| Rooftop | Spend | Impressions | Clicks | Leads | CPL | CTR |
|---|
Source: Meta Ads API · Live data
Weekly Leads Trend
Source: Meta Ads API
CPL by Rooftop
Lower is better
Ad Creative Performance
Live| Campaign | Ad Set | Ad Name | Spend | Impr. | Clicks | Leads | CPL | CTR |
|---|
Source: Meta Ads API · Ad level · Sorted by leads desc
Ad Creatives — Image · Ad · Results
LiveSource: Meta Ads API · Ad level with creative image · Only ads with delivery shown. Thumbnails are live from Meta's CDN.
Leads by Source — Channel Rollup
Live| Channel | Spend | Leads / Conv. | Cost / Lead | Share of Leads |
|---|
Meta = lead-form leads · Google / StackAdapt = platform conversions · CRM lead-source attribution (walk-in, third-party, organic) goes live with CDK.
Meta Leads by Placement
Live| Placement | Spend | Impressions | Clicks | Leads | CPL | CTR |
|---|
Source: Meta Ads API · breakdown = publisher_platform · Which platforms inside Meta drive your leads.
Google Ads — Pending API Approval
Developer token awaiting Basic access approval (1–3 business days)
- MCC 820-179-0444 configured for all rooftops
- Will auto-populate once developer token is approved
- Rooftop breakdown, campaign table, and KPIs ready to render
All accounts configured. Data will appear automatically once Google approves the token.
Spend
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Gross billed
Impressions
—
Clicks
—
CTR
—
eCPM
—
CPC
—
Conversions
—
StackAdapt — By Advertiser
Live| Advertiser | Spend | Impressions | Clicks | CTR | eCPM | CPC | Conversions |
|---|
StackAdapt — By Campaign
Live| Campaign | Spend | Impressions | Clicks | CTR | eCPM | CPC | Conversions |
|---|
Source: StackAdapt GraphQL API · Advertiser 94167 · Spend = gross billed
Rooftop Summary
Sample| Rooftop | Leads | Sold | Close % | Avg Gross | Total Gross | Data |
|---|
Salesperson Performance — Ford Lincoln
Apr 2026 · Real Data| Salesperson | Units Sold | Front Gross | Back Gross | Total Gross | Avg/Unit | Rank |
|---|---|---|---|---|---|---|
| Kipp, Alexis | 3 | $27,664 | $0 | $27,664 | $9,221 | #1 Avg Gross |
| Martinez, Christopher | 5 | $22,542 | $1,206 | $23,749 | $4,750 | #2 |
| Juarbe, Ricardo | 3 | $20,111 | $2,347 | $22,458 | $7,486 | #3 |
| Perez, Emilio | 6 | $19,785 | $314 | $20,099 | $3,350 | #1 Volume |
| Cabrera, Jayson | 5 | $19,600 | $0 | $19,600 | $3,920 | Strong |
| Torres, Alberto | 1 | $17,536 | $0 | $17,536 | $17,536 | 1 deal · Lincoln |
| Gutierrez, Norma | 3 | $15,210 | $2,051 | $17,261 | $5,754 | Good |
| Reyes, Edgardo | 2 | $12,546 | $0 | $12,546 | $6,273 | Good |
| Vega, Michelle | 3 | $11,712 | $0 | $11,712 | $3,904 | Good |
| Bonilla Reyes, Jose | 4 | $8,702 | $1,021 | $9,723 | $2,431 | Low Avg |
| Chevere, Gabriel | 3 | $8,752 | $764 | $9,516 | $3,172 | Avg |
| Cruz, Reynaldo | 3 | $9,489 | $1,175 | $10,664 | $3,555 | Good |
| Berrios, Reinaldo | 1 | $8,576 | $0 | $8,576 | $8,576 | Good |
| Daza, Carlos | 2 | $8,488 | $0 | $8,488 | $4,244 | Good |
| Rodriguez, Guillermo | 1 | $5,466 | $2,577 | $8,043 | $8,043 | Good |
| Borrego, Felix | 4 | $7,964 | $0 | $7,964 | $1,991 | Low Avg |
| Arroyo, Roberto | 2 | $6,446 | $0 | $6,446 | $3,223 | Avg |
| Ruiz, Maria | 1 | $5,023 | $0 | $5,023 | $5,023 | Good |
| Rosado Rodriguez, Naysha | 1 | $1,873 | $0 | $1,873 | $1,873 | Low + Slow Response |
| Salgado, Juan | 1 | $1,700 | $0 | $1,700 | $1,700 | Low |
| Unknown Salesperson | 14 | — | — | $92,825 | $6,630 | Unassigned |
| TOTAL — Ford Lincoln | 72 | $347,142 | $14,209 | $361,351 | $5,019 |
Source: eLead CRM · Dealership Sold Details · April 1–26, 2026 · Autos Vega Ford Lincoln
eLead CRM Data: Autos Vega Ford Lincoln · April 1–26, 2026. VW Kennedy, Usados, and Hino: eLead exports pending.
Total Net Leads — Ford Lincoln
846
Showroom 68 · Phone 153 · Internet 525 · Campaign 100
Showroom Close Rate
69.12%
47 of 68 sold · $5,243 avg gross
Benchmark channel
Phone Close Rate
10.46%
16 of 153 sold · $4,147 avg gross
Facebook Close Rate
6.67%
4 of 60 sold (phone 55 + forms 5)
Internet (LeadGoGo) Rate
0.20%
1 of 492 net leads sold
Critical — needs attention
Total Gross — Ford Lincoln
$361,351
72 units · $5,019 avg gross · $347K front
Internet Response Time
Apr 2026Avg Response Time — Internet Leads
6h 15m
412 responses tracked · Apr 1–26
Industry Benchmark: <5 minutes response
Acceptable: Under 1 hour
Current Ford Lincoln: 6h 15m average
Acceptable: Under 1 hour
Current Ford Lincoln: 6h 15m average
Lead Volume by Channel
Apr 2026Source: eLead CRM · Lead Source Stats · April 2026 · Ford Lincoln
Lead Sources — Close Rate Ranking
Apr 2026 · Ford Lincoln| Lead Source | Net Leads | Sold | Close Rate | Avg Gross | Assessment |
|---|---|---|---|---|---|
| Personal Marketing | 26 | 7 | 26.92% | $4,246 | Strong |
| Dealer Website (Phone) | 8 | 2 | 25.00% | $4,288 | Strong |
| Walk-In (Showroom) | 23 | 5 | 21.74% | $4,694 | Strong |
| Referral (Phone) | 32 | 5 | 15.63% | $2,026 | Strong |
| Previous Buyer (Phone) | 46 | 5 | 10.87% | $6,140 | Good |
| Facebook (Phone) | 55 | 4 | 7.27% | $4,237 | Needs Nurture |
| eLead Call Campaign | 28 | 1 | 3.57% | $2,227 | Needs Review |
| Facebook (Forms/Campaign) | 5 | 0 | 0.00% | — | No Closes |
| LeadGoGo (Internet) | 492 | 1 | 0.20% | $16,630 | CRITICAL |
Source: eLead CRM · Lead Source Stats · April 1–26, 2026 · Autos Vega Ford Lincoln
Close Rate by Channel — Visual Comparison
Apr 2026 · Ford LincolnSalesperson Internet Response Times
Apr 2026| Salesperson | Responses | Avg Response Time | Assessment |
|---|---|---|---|
| Gonzalez, Denise (BDC) | 88 | 0:15 | Best — BDC Lead |
| Cruz, Reynaldo | 19 | 1:34 | Good |
| Bonilla Reyes, Jose | 19 | 3:17 | Good |
| Gutierrez, Norma | 18 | 3:39 | Good |
| Gonzalez, Dane | 1 | 3:53 | Acceptable |
| Ortega, Mauricio | 16 | 5:32 | Borderline |
| Perez, Emilio | 17 | 5:26 | Borderline |
| Daza, Carlos | 21 | 5:52 | Borderline |
| Juarbe, Ricardo | 22 | 6:48 | Slow |
| Kipp, Alexis | 6 | 6:19 | Borderline |
| Morales, Orlando | 14 | 4:49 | Borderline |
| Salgado, Juan | 16 | 6:36 | Slow |
| Hernandez, Johnny | 7 | 4:53 | Borderline |
| Cabrera, Jayson | 21 | 6:59 | Slow |
| Berrios, Reinaldo | 19 | 6:59 | Slow |
| Chevere, Gabriel | 20 | 11:25 | Critical |
| Arroyo, Roberto | 21 | 10:58 | Critical |
| Rodriguez, Guillermo | 6 | 7:30 | Slow |
| Rivera, Jessica | 7 | 6:03 | Slow |
| Rodriguez, Misael | 8 | 6:32 | Slow |
| Martinez, Christopher | 22 | 5:35 | Borderline |
| Ruiz, Millie | 5 | 6:00 | Slow |
| Rosado Rodriguez, Naysha | 19 | 17:04 | Critical — Worst |
| TOTAL | 412 | 6:15 avg | Needs Protocol |
Source: eLead CRM · Internet Response Time report · April 1–26, 2026
Attribution Methodology: Meta spend/lead data from live API. Revenue attributed using eLead CRM Facebook channel close rate (7.69%) × $6,144 avg gross. LeadGoGo flat fee = $4,056/month. Referral/walk-in = $0 media cost.
Attribution by Brand / Rooftop
Mar 2026Ford Kennedy
Meta Spend$7,342
Leads198
CPL$37.08
Est. Sales (7.69%)~15
Est. Revenue~$92,160
ROAS12.6×
VW Kennedy
Meta Spend$2,394
Leads97
CPL$24.69
Est. Sales (7.69%)~7
Est. Revenue~$43,008
ROAS18.0×
SJ Lincoln
Meta Spend$1,738
Leads48
CPL$36.20
Est. Sales (7.69%)~4
Est. Revenue~$24,576
ROAS14.1×
SJ Usados
Meta Spend$1,649
Leads78
CPL$21.14
Est. Sales (7.69%)~6
Est. Revenue~$36,864
ROAS22.4×
Guayama Usados
Meta Spend$1,638
Leads118
CPL$13.88
Est. Sales (7.69%)~9
Est. Revenue~$55,296
ROAS33.8×
Hormigueros Usados
Meta Spend$1,462
Leads26
CPL$56.23
Est. Sales (7.69%)~2
Est. Revenue~$12,288
ROAS8.4×
Hino Trucks
Meta Spend$147
Leads7
CPL$21.02
Est. SalesTBD
Est. RevenueTracking
ROASAB Test
Source: Meta Ads API (spend/leads) · eLead CRM 7.69% FB close rate · $6,144 avg gross — March 2026
Spend vs Leads by Rooftop
ROAS by Rooftop
Estimated ROAS · 7.69% close rate · $6,144 avg gross
ROI Callouts — Best and Worst
Worst ROI
LeadGoGo — Digital Lead Vendor
$1,014 per close · 0.12% rate
$4,056/month flat fee · 3,983+ leads · only 4 attributable sales. Leads show high gross ($6,845 avg) but near-zero conversion, indicating a lead quality or follow-up process failure.
Best Free Channel
Referrals — $0 Media Cost
21.16% close · 135 of 639 leads sold
Closes at 21.16% with zero media spend. A $200 referral bonus per referral = $945/sale — less than LeadGoGo at 175× the close rate.
Best Gross
Bids Publications
$36,798 avg gross · 77.78% close
7 of 9 leads closed at $36,798 avg gross — 6× the Facebook average. Zero cost data on file. A dedicated pipeline for these ultra-high-intent buyers is the highest-ROI opportunity in the group.
Calls / CDR — Teli Integration
In ProgressCall Tracking & CDR Integration
Status: Teli Developer Account Ready — API Connection In Progress
- Teli CDRs endpoint: inbound/outbound call log, duration, agent, from/to numbers
- Speed-to-lead: time from lead created → first call attempt
- Call recording transcription: what was said, outcome logged
- Appointment set / show confirmation from call notes
- Webhook push: real-time call events → avg-dm-router worker
Once connected: full attribution chain — Ad Spend → Lead Created → First Call Time → Outcome → Deal/No Deal — broken out by rooftop and salesperson.
Total Calls
—
Awaiting Teli API
Avg Call Duration
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All rooftops
Answered %
—
Pick-up rate
Missed Calls
—
Needs callback
Speed-to-Lead
—
Avg min to first call
Appts Set
—
From calls
Speed-to-Lead by Rooftop
PendingAwaiting Teli CDR API connection
Call Volume by Agent
PendingAwaiting Teli CDR API connection
Recommendations: Based on March 2026 Meta API data, eLead CRM Lead Source Stats, and operational observations. Priority and impact estimates are Paumar Consulting assessments.
Priority Action Plan — March 2026
Prepared by Paumar Consulting| Priority | Action | Data Basis | Expected Impact | Timeline |
|---|---|---|---|---|
| CRITICAL | Implement Speed-to-Lead AI — Automated SMS/Email Response No response protocol exists. ~20% of leads contacted within 1hr. Leads go cold in minutes, not hours. |
20% contact rate est. · Industry: 78% in 5 min | +40–50% contact rate → +15–20 additional sales/mo | 2–4 weeks |
| CRITICAL | Eliminate or Restructure LeadGoGo Program $4,056/mo · 3,983+ leads · only 4 sales · $1,014 cost per close · 0.12% conversion |
eLead CRM · Internet: 4,484 leads, 11 sold | Redirect $4,056/mo to Meta → est. +142 leads/mo at avg CPL | Immediate |
| HIGH | Assign Dedicated Fleet Sales Representative No dedicated fleet contact in CRM. Commercial/Hino buyers need specialized B2B pipeline handling. |
Hino: AB testing · 7 leads/mo | Fleet deals 3–5× higher gross. 2–3/mo = $30K–$60K+ incremental | 30 days |
| HIGH | Launch Structured Referral Incentive Program Referrals close 21.16% with zero media cost. No formal referral program exists to scale it. |
Referral: 639 leads · 135 sold · $3,390 avg gross | 2× referral volume = +135 leads → +29 sales → ~$98K at $0 media | 60 days |
| MEDIUM | Create Bids Publications Dedicated Pipeline 77.78% close · $36,798 avg gross. Currently no dedicated process for these ultra-high-intent leads. |
eLead CRM · 7 of 9 Bids leads sold | 10× lead volume = 56 sales/mo at $36K avg = $2M+ gross potential | 60–90 days |
| MEDIUM | Shift Hormigueros Budget to Guayama Playbook Hormigueros CPL $56.23 vs Guayama $13.88. Guayama uses Lead Form + Click-to-Call dual structure. |
Meta API: Hormigueros $56.23 CPL · Guayama $13.88 | Match Guayama CPL = +70 leads/mo at same $1,462 budget | 30 days |
| MEDIUM | Shift FB Budget Toward Click-to-Call Campaigns FB Phone closes 15.15% vs Forms 7.69% — nearly 2× conversion rate. |
eLead: FB Phone 85 sold · Forms 92 sold at half the rate | 50% of form budget → CTC = est. +35–40% more sales per dollar | 2–3 weeks |
| STRATEGIC | Build Previous Buyer Reactivation Program 968 previous buyer leads · 118 sold · 12.19% close. Database grows monthly — underleveraged asset. |
eLead: 968 previous buyers · $3,419 avg gross | 6–12 month repurchase cycle = 200+ deals/yr from existing customers | 90 days |
Combined Impact Projection (90-Day)
Speed-to-Lead Fix
+20
Additional sales/month
~$123K incremental gross
LeadGoGo Reallocation
+142
Additional leads/month
$4,056 redirected to Meta
Referral Program
+29
Additional sales/month
~$98K incremental gross
Hormigueros Fix
+70
Additional leads/month
Same budget, lower CPL
Bids Publications Pipeline
$36,798
Avg gross per deal
Highest-value opportunity
Total 90-Day Potential
$300K+
Incremental gross revenue
Conservative estimate
What Paumar Needs from AVG to Execute
Data Access
eLead CRM API Credentials
Full API access enables real-time lead routing, speed-to-lead measurement, and automated reporting. Currently working from manual exports only.
Operational
LeadGoGo Contract Review
Need contract terms, cancellation clauses, and SLAs before recommending termination. If auto-renewal is upcoming, act immediately.
Data Access
Bids Publications Contact & Cost Info
No cost data available. Understanding fee structure and lead volume potential is critical to scoping this as a scalable channel.
Go-Forward
Sales Floor Process Documentation
Need to map the current lead assignment and follow-up process per rooftop to design a Speed-to-Lead workflow that integrates with eLead.